Explainer videos are undoubtedly one of the best tools that you can use to spice up any presentation for any type of product. Most people, especially beginners, tend to think that explainer videos are all about flashy colors, a good narration voice and smooth transitions, however there is a lot more to them than just that. Although the visual really is an important part of these videos, there are also other elements that most people forget about is the script and in this article we will introduce you to a few script elements that will help you take your 90 second explainer videos to a new level.
Keep in mind the problem that you are trying to solve
Every explainer video has a specific subject, which is essentially the problem that you need to solve in the video and that is definitely something that you should keep in mind. No matter what kind of product you are selling with this video, you need to make sure you find a way to make the customer think that you are solving a problem that they have with your product. For example, if you are selling a model of a very durable camera, any photographer would ask themselves why they need it, and it is your job to give the answer to that question in your video. You can maybe take a normal camera and show how it has broken on a hard surface and show how yours survived the fall, or something along those lines that will clearly show the customers what they are getting.
You need to show customers why you are the better choice
When you are selling any kind of product, regardless of whether you are selling it in a store or through 90 second explainer videos, you need to make sure that the customers understand that your product is the best choice and see your company as that as well. When you are in store and looking at products, you are always interested in the different types of specks that they have in order to figure out which one is the best, and that is exactly what people will be looking for in your videos. When talking about product in your explainer videos you need to make sure that the video is entertaining, but that it also has a lot of information because, at the end of the day, that is what will make the customer pick your product as the best amongst its competition.
Figure out what your target audience is
If you don’t know what a target audience is, it is a specific group of people that have a need for, or simply want, your product. One of the most important things that you need to think about when you are creating your video is what is the audience that you are targeting because that will really help you create the video in a way that will appeal to them. To choose the right audience, you need to first determine the needs that your product meets as well as to see who is most likely to use the product that you are selling. These factors are really important because they influence things like age, buying power, marital status, geographical location and so on and all of these thing matter because a college graduate will have very different needs form a mother of three that will have different needs from high-school students and so on. With all of this in mind, make sure to be as specific as possible when defining your target audience to insure the best results.
If you know your company well, then answering these questions will probably be a very easy job indeed, but the hard work will come when you will have to pick which information is important to the script and what it crucial to it and what isn’t. The most important thing for your 90 second explainer videos is that you need to think of the customers and their needs because that will ensure that you get the best video possible for your business and product.